Can you tell us more about your journey? What motivated you to create Promofy, and how will your solution transform the iGaming industry?

I’ve been in the iGaming industry for 12 years, working with major casino brands to develop player retention strategies that continue to deliver lasting results. A key issue I’ve noticed is that many companies rely on short-term campaigns rather than building sustainable retention systems. This approach limits growth and misses valuable opportunities, which led me and my partner Vakho Mdivani to create Promofy.

Promofy was designed to address this gap by offering a platform for personalized player engagement and long-term retention. Instead of relying on one-off promotions, our platform helps businesses craft tailored experiences, while enabling them to measure and optimize every step. This focus on long-term strategies helps companies build stronger relationships with players and ultimately improve their bottom line.

For instance, during the Euro 2024 campaign, Promofy helped generate over 16,000 new registrations, with a 43% conversion rate from free-to-play participants to real-money bettors. We helped operators gain momentum and launch ad-hock campaigns and gamification features in less than 30 minutes. We have seen more than a 40% uplift in the average bet and observed high engagement rates with promotions among total monthly active users. These results highlight how our scalable and personalized approach sets us apart from competitors, delivering real-world success.

 Promofy combines gamification with AI. Can you explain how this works together to improve user retention?

Promofy is built on the belief that retention should be as dynamic and intelligent as acquisition. We combine behavioral gamification with adaptive AI to create a real-time, fully personalized engagement layer that maximizes player lifetime value.

While gamification has become a baseline expectation across iGaming, most implementations remain static — offering generic missions, rewards, and experiences that quickly lose relevance. Promofy addresses this gap by using AI to continuously interpret player behavior, segmentation signals, and micro-interactions. This allows us to deploy retention logic that evolves in real time, adapting content, pacing, and incentives to match individual engagement cycles.

For operators, the value is twofold: first, the ability to replace fragmented, manual campaign workflows with automated, performance-driven retention architecture. Second, the capability to unlock a deeper level of personalization — where every challenge, reward, or trigger is not just gamified, but context-aware, goal-aligned, and optimized for conversion and retention outcomes.

By aligning intelligent gamification with AI features, Promofy enables operators to build retention strategies that are not only more effective, but also more scalable, sustainable, and measurable over time.

The Latin American Market

Why should Latin American brands work with you? What makes Promofy the ideal solution for them?

The Latin American market is booming, but it's also fiercely competitive. Brands there need more than just flashy marketing or short-term fixes. They need a solid, strategic partner who can help them stand out and retain customers long-term. Latin America is especially driven by fun, and players in this region expect a highly engaging experience. Without gamification, businesses will lose out - players will simply move on. But what works in Europe won’t necessarily work in Latin America. Here, mobile optimization is key: everything has to load quickly. There’s also a strong need to ensure that the platform is compatible with various providers and technologies, as casinos often work with different platform providers. All of this needs to be carefully accounted for.

That’s where Promofy comes in. What sets us apart is our fully customizable platform that integrates seamlessly with any CRM and adapts to the specific needs of operators, whether they're in Brazil, Paraguay, Argentina, or Peru. Our solution goes beyond what others offer by providing AI-powered personalization, allowing for tailored player experiences in real-time, and the ability to adjust campaigns as needed. In Latin America, we’re seeing a shift from traditional models to a more tech-driven, personalized approach but with local uniquenesses in mind. Promofy allows companies to go beyond generic loyalty programs and build bespoke campaigns that resonate with their audience.

This level of customization, powered by AI, is a game-changer. Latin American operators who are still using outdated tools to drive engagement need a solution that not only saves them time but also delivers measurable results, something that Promofy can deliver in ways competitors cannot match. That’s where we come in — offering a platform that’s as unique as each brand we work with, one that scales with the business and keeps players coming back.

 What has been Promofy’s success in Latin America so far, and what are your business plans for 2025?

We’ve already had a couple of partnerships with key LatAm Platform Providers and we saw so much interest from both local and global companies who are expanding into LatAm at the SiGMA Brasil conference, which make us sure Promofy has a real potential to establish a big footprint in the Latin market.

Looking ahead, our focus for 2025 is on deepening these partnerships, giving the best gamification solutions for them and expanding our reach even further across the region. Same as it’s in other markets, we want our results to speak for ourselves.

At Promofy, we plan to provide tailored solutions that are specifically designed for the Brazilian market, considering local preferences and player behaviors. By offering these personalized solutions, we aim to help operators not only retain their current players but also expand their customer base and secure long-term growth in this dynamic market.

Based on your experience, what advice can you give Latin companies on increasing player engagement?

The most important advice I can give is simple: understand your players and personalize their experience. Many operators think they can apply a one-size-fits-all approach to player engagement, but that’s simply not the case. You need to segment your player base and create tailored experiences that address their individual needs. This is where gamification and AI come in.

By integrating gamification into your strategy, you can make player engagement fun and rewarding, but it’s not just about giving out bonuses. You need to create an environment where players feel valued and engaged in the long run.

When done right, gamification becomes part of the player’s routine, encouraging them to return to the platform time and again. Start small, focus on building long-term engagement, and continuously adjust your approach based on real-time data.

Players’ expectations are always evolving, so make sure you’re adapting to stay ahead of the game.

For partnership opportunities, please visit Promofy's website: https://www.promofy.ai